UPDATE
09 February 2026
The biggest hits
of Bad Bunny’s Apple Music Super Bowl LX Halftime Show
Earlier today, Bad Bunny took centre stage at Levi’s Stadium in Santa Clara, California, for the Apple Music Super Bowl LX Halftime Show. The historic performance featuring Lady Gaga and Ricky Martin generated unprecedented engagement from fans around the globe, according to real-time listening data on Apple Music. The number of simultaneous Bad Bunny listeners spiked immediately after halftime, cementing the global superstar’s set as one of the most buzzworthy music moments of the year. And Thursday’s Apple Music Super Bowl LX Halftime Show Press Conference with Bad Bunny was the most watched in Super Bowl history.
Watch the full Apple Music Super Bowl LX Halftime Show performance and listen to the full set list.
Halftime Show Press Conference Breaks Records
Within the first 48 hours, the Apple Music Super Bowl LX Halftime Show Press Conference with Bad Bunny became the most watched in Super Bowl history with more than 63 million views across an array of related content, including the live stream and social clips.
Bad Bunny Listens Rise on Apple Music
Immediately after the Apple Music Super Bowl LX Halftime Show, Bad Bunny listens on Apple Music were up 7x. “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó” were the most streamed songs immediately after the show.
Additional Insights from Apple Music
Following the release of the official Halftime Show trailer on 16 January, plays of Bad Bunny tracks surged on Apple Music.
- Plays of “BAILE INoLVIDABLE” surged by 54 per cent in the U.S. and 36 per cent globally.
- “BAILE INoLVIDABLE” plays saw a notable lift in non-Spanish-speaking countries, including Canada (60 per cent), the UK (54 per cent), and Brazil (43 per cent).
- Lyrics views for “BAILE INoLVIDABLE” jumped by 119 per cent in the U.S. and 79 per cent globally.
- “BAILE INoLVIDABLE” jumped to No. 1 on the U.S. Latin chart.
- “BAILE INoLVIDABLE” was a top 10 song in nine U.S. cities. The hit single jumped 50 chart spots in Chicago and 71 chart spots in Houston, landing in the top 10 of two cities with large NFL viewerships.
- The top songs were 1. “BAILE INoLVIDABLE,” 2. “DtMF,” 3. “Tití Me Preguntó,” 4. “Moscow Mule,” and 5. “Vete.”
- The top listener cities were 1. Mexico City; 2. New York City; 3. Los Angeles; 4. Lima, Peru; 5. Chicago; 6. Houston; 7. Dallas; 8. Miami; 9. Santiago, Chile; and 10. Ecatepec de Morelos, Mexico.
Bad Bunny Soars on Shazam
In the lead-up to Super Bowl LX, Bad Bunny fans have flocked to Shazam, with volume on the artist’s tracks increasing month over month since November.
- In the U.S., average daily Shazam recognitions were 8 per cent higher throughout January than in the previous month.
- In January, monthly U.S. radio spins of Bad Bunny reached their highest point since June 2025, with a 13 per cent uplift on the six months prior.
- Since Bad Bunny was announced as the Apple Music Super Bowl LX Halftime Show headliner, his lyrics have been viewed more times on Shazam than any other non-English-language artist, with the U.S. leading the way for views.
- “BAILE INoLVIDABLE” saw a 130 per cent increase in Shazam volume on 16 January — the day the official trailer was released — compared to the daily average for the seven days prior.
- In the U.S., “BAILE INoLVIDABLE” had more Shazam activity than in any other country on 17 and 18 January.
- “BAILE INoLVIDABLE” reached No. 30 on the U.S. Shazam chart on 22 January — its highest position since February 2025.
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